What is Big Data?
Big Data is a massive collection of data produced by multiple traffic sources which is constantly being updated – the very nature of Big Data means it’s complex and almost impossible to even get a handle on in the first place, let alone break down, assess and produce tangible results and recommendations that companies can learn from.
With Big Data, traditional web analytics is just the tip of the iceberg. we still need to know what traffic we’re getting, where it’s coming from and which journeys customers are taking when they arrive on the site, but in order to run a successful eCommerce store, we also need to take into account and learn from other data which is out of our control and not necessarily ours to “own”.
Big Data a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques.
The "structured" portion of Big Data refers to fixed fields within a database. For ecommerce merchants, this could be customer data — address, zip code — that's stored in a shopping cart.
The "unstructured" part encompasses email, video, tweets, and Facebook Likes. None of the unstructured data resides in a fixed database that's accessible to merchants.product reviews, social media data and images – things you know are out there and relate to your business but things you can’t necessarily get a hold of! But the feedback from, say, social media has become a very useful research tool for businesses.
Big Data is a massive collection of data produced by multiple traffic sources which is constantly being updated – the very nature of Big Data means it’s complex and almost impossible to even get a handle on in the first place, let alone break down, assess and produce tangible results and recommendations that companies can learn from.
With Big Data, traditional web analytics is just the tip of the iceberg. we still need to know what traffic we’re getting, where it’s coming from and which journeys customers are taking when they arrive on the site, but in order to run a successful eCommerce store, we also need to take into account and learn from other data which is out of our control and not necessarily ours to “own”.
Big Data a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques.
The "structured" portion of Big Data refers to fixed fields within a database. For ecommerce merchants, this could be customer data — address, zip code — that's stored in a shopping cart.
The "unstructured" part encompasses email, video, tweets, and Facebook Likes. None of the unstructured data resides in a fixed database that's accessible to merchants.product reviews, social media data and images – things you know are out there and relate to your business but things you can’t necessarily get a hold of! But the feedback from, say, social media has become a very useful research tool for businesses.
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